Adtech firm Quantcast today announced the appointment of Carolyn Watt as EMEA director of strategy and innovation.
In her new role Watt will help Quantcast’s advertiser clients grow by leveraging the company’s live insights in order to reclaim control of their audience relationships. She will report to Matt White, EMEA managing director.
Carolyn joins Quantcast from Yabber Digital, a consulting business she founded in 2009 that specialises in digital transformation.
Prior to this, she held leadership positions at Netrank where she developed data-driven propositions designed to help organisations transition to digital businesses as well as helping digital business scale globally.
“The skills marketers need to successfully grow brands in 2018 have dramatically shifted, even compared to five years ago,” said White. “From the sheer abundance of data to the growth of third party platforms disintermediating brands from their audiences, modern marketers are facing a whole new way of working that many are unprepared for.
“Carolyn brings unique expertise from more than 20 years working with a wide spectrum of brands as they navigate change driven by the emergence of new technologies. We’re delighted to have her leading the charge in EMEA.”
Watt added: “It’s time to disrupt the old advertising model. For years, the industry has bombarded consumers with thousands of ads every day, to the point where all of us have become adept at zoning out the constant interruptions that clutter our daily lives.
“Access to quality, verifiable data from which meaningful, relevant and ethical consumer interactions and engagements can be created has been the Achilles’ heel of brands for too long. Quantcast has the people, processes, and technologies to power this revolution. It is my privilege to be a part of that movement for change.”
