Radio Gains In January Despite ‘Soft Economic Climate’

US local radio sales climbed 1% in the first month of 2001 despite the prevailing slow advertising economy and record increases for 2000. National sales for January were down 15% on the previous year although when combined with the healthier local total this drop was only 35 year-on-year.
“Accelerated pacing at the end of January in the local sector helped drive the increase,” noted President & CEO of RAB Gary Fries. “This performance, up against the extraordinary growth of January 2000 and in a soft advertising economy, when looked back upon will be a strong achievement for the Radio industry when compared to other economic indicators.”