Radio Station Sells Ads On eBay
Two Lochs Radio, a not for profit Scottish radio station, is selling radio spots on eBay at £7.20 a go, having picked up on a growing trend in America to sell airtime on Google and the online auction site.
According to a report on the Radio Today website, one of the questions on eBay says: “Can I take you seriously?” Two Lochs Radio replies with:”Absolutely! eBay themselves are selling radio advertising on small-town stations in the US. Get ahead of the game and try it out here and now in the UK. You’d be in good company – we run adverts not just for local businesses, but also for the Police, Scottish Executive, the Co-op, Specsavers, HM Revenue & Customs, Local Enterprise companies and others.”
Radio Today quotes station manager Alex Graysays as saying that the north-west Highland station has always been ready to experiment with news ideas in programmes and is equally ready to consider new business methods.
He said: “Most radio advertising is sold through large agencies working to commission placing campaigns on groups of stations across the country.
“These can be difficult for small advertisers to deal with, but in this latest scheme airtime can be bought directly from the station from less than £10, or contact can be made through eBay for a specific quotation.”
Two Lochs Radio: www.2lr.co.uk