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Rajar Q1 2025: Heart grows lead among commercial breakfast pack

Rajar Q1 2025: Heart grows lead among commercial breakfast pack
Heart Breakfast was top commercial breakfast show
Rajar Q1 2025

The BBC continues to lead during the breakfast hour in terms of weekly reach, with Radio 4 experiencing a 1.6% year-on-year increase and despite Radio 2 reporting a 2.6% decline since Scott Mills replaced Zoe Ball in January.

Top commercial breakfast programme Heart Breakfast with Jamie and Amanda (Global) grew its weekly reach by 3.3% year on year (and 6.1% from Q4 2024) as host Jamie Theakston returned to the show in mid-January following a leave of absence to receive cancer treatment.

Meanwhile, top Bauer breakfast show Greatest Hits at Breakfast with Simon Ross saw a marginal 0.7% quarter-on-quarter bump in weekly reach to 3.1m, although it registered a 4.5% decline in weekly reach compared with the same period last year.

In contrast, Bauer stablemate The Dave Berry Breakfast Show on Absolute Radio grew 3.9% year on year to 2.3m weekly listeners.

Among noteworthy movers was GB News, which achieved standout growth during Q1. Its breakfast show saw a 25.4% jump in weekly reach year on year to 237,000 listeners.

Examining the London market, three Global brands topped the charts: Heart London (+3.0% year on year), LBC London (+7.8%) and Capital London (-0.9%). Global’s Capital Xtra breakfast programme with Robert Bruce and Shayna Marie saw the strongest growth among stations in the capital (+38.3%) to reach 332,000 weekly listeners.

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