Reach
Both Bauer and Global reported some impressive increases in weekly reach in the third quarter of 2017, while BBC stations posted a mixed bag of results.
For Bauer, Magic was up 12.3% quarter-on-quarter (QoQ), Absolute Radio and Kerrang both up 16.9% QoQ, Absolute Radio 90s up 16.1% QoQ and Magic Chilled up 33% QoQ.
Meanwhile, Global’s Capital XTRA UK was up 22.6% QoQ, Heart 80s up 27.5% QoQ, Smooth Extra up 15.1% QoQ and Radio X Network UK up 9.5% QoQ.
BBC Radio 5 Live Sports Extra led the charge at the BBC with a 31.9% increase in weekly reach, while BBC 6 Music was up 8.7% QoQ.
Meanwhile, BBC Radio 2 was up 3.2% QoQ, BBC Radio 1 up 1.2% QoQ, BBC Radio 4 (including 4 Extra) down -2.2% QoQ and BBC Radio 3 down -4.8% QoQ.
Share
Share of listening does not tend to change much, and that is still true of Q3 2017.
The long-standing market leader, Total Global Radio, claims 20.6% of the market after zero percentage point change compared with Q2. The network was up 0.6pp year-on-year.
Meanwhile, BBC Radio 2, the second-place holder, was up 0.7 percentage points QoQ to 17.5%, while Bauer Radio (Total) was up 0.6pp to claim a 14.8% share of the market.
Radio 4 (including 4 Extra) claims a 13% share of listening, and was down just -0.5pp.
The next largest shares belong to Heart Brand (UK) with a 6.3% share (Heart Network UK has 5.7%), and BBC Radio 1 with 5.9% after a drop of just -0.3pp.
Average Hours
BBC Radio 2 currently hosts the top spot for average listening hours – with its sister station, BBC Radio 4, only narrowly behind.
BBC Radio 2 clocks up an average 11.9 hours per listener (a 1.7% rise on Q2), while BBC Radio 4 secures 11.7 hours (no change).
Meanwhile, LBC Network recorded a 2.8% boost in the quarter and boasts a healthy 10.9 hours. Over the year the station has performed very well – up almost 7%.
No change for Total Global Radio (UK), which saw its average listening time remain static at 9.1 hours.
Meanwhile, digital only-station BBC 6 Music was down -1.1% to 8.6 hours – with a steeper 7.5% decline over the year.
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