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Rajar Q3 2024: Share of digital listening increases amid continued DAB growth

Rajar Q3 2024: Share of digital listening increases amid continued DAB growth
Bauer digital audio platform Rayo
Rajar Q3 2024

Total digital listening share continued to tick up in Q3, according to the latest Rajar figures.

Digital listening — inclusive of DAB, DTV, total online and websites, apps and smart speakers — now makes up a 74.3% share of radio listening, compared with just 25.7% for AM/FM.

That is a significant difference from a year earlier, when AM/FM still held a 29.7% share.

Breaking digital listening down by category, much of the growth has been driven by an increase in listening in DAB, which now holds a 44% share of total listening, up from 42.3% in Q3 2023.

Share of smart speaker listening grew 22% year on year from 13.8% of total listening to 16.9%. However, it is flat compared with Q2.

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