Roblox adds new in-game Immersive Ads inventory

In brief

Popular video game Roblox has added a new ad format to its in-game advertising inventory.

Immersive Ads are 3D portals that allow users to enter into a custom, branded game world.

In an example, a player character enters a portal into “Vans World”, a virtual skatepark sponsored by the shoe company, flagged to users by in-game posters and a billboard.

Roblox has over 52 million active daily users as of Q2 2022, according to Statista.