Dentsu Aegis Network has announced the promotion of Ruth Stubbs to global president of iProspect, effective immediately, assuming responsibility for the iProspect network globally from Singapore.
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
Stubbs has over 25 years’ experience in media and digital marketing and joined iProspect Asia Pacific in 2011 to oversee the search and performance marketing services and accelerate the digital media capabilities across the group.
Prior to this, Stubbs held leadership roles with Mediabrands and GroupM Interaction Asia Pacific in the capacity of founding CEO, and spent 10 years with Euro RSCG Worldwide heading its digital media operations in New York, Hong Kong and Sydney.
“With Ruth’s strong leadership driving the outstanding growth of iProspect Asia Pacific over the past five years she was the standout choice for the role,” said Jerry Buhlmann, Global CEO of Dentsu Aegis Network.
“I am confident Ruth’s experience and tenacity will make her a great addition to the global Brand Board and take iProspect to the next level for our clients.”
Stubbs, added: “Due to the pace and complexity of the digital economy, brands are looking for even greater value and expertise in delivering positive business outcomes. As the leader in global digital performance, iProspect is committed to building relevant, scalable value-based solutions for our clients.
“This will be my primary focus, made possible by our passionate and talented people around the world. This will be the direction driven by our global, regional and local leadership, supported by our unique operating model.”
iProspect will announce a successor to lead the business in Asia Pacific in the coming months.
