This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.

100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

ITV, Channel 4 and Sky plan to collaborate much more to “take the fight to digital”, a TV industry conference has heard.

MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.