TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.

Channel 4 and Sky today announced they have renewed and expanded their long-term commercial partnership

We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor

The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.

Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners

Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.

Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment

In the first of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.

Partner content: John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.