Škoda harnesses 3Ready Automotive for in-car entertainment

Škoda is creating an in-car entertainment experience that could replicate the streaming TV experiences consumers enjoy at home, alongside news, educational material, brand content and ‘how to’ guides.

The car maker is harnessing the 3Ready Automotive solution from 3SS for the centralised entertainment hub. Video can be live streamed or viewed on-demand.

The system is backed by advanced content management, analytics and monetisation capabilities.

The platform enables Škoda to maintain complete UI/UX design freedom, ensuring the in-car experience authentically reflects the brand’s identity.

‍Petr Kabelka, connectivity & new businesses lead, Škoda Auto, said: “We are seeing a growing expectation from our customers to access the same streaming services they enjoy at home directly in their vehicles.

“The 3SS software will enable a seamless integration of these services into Skoda products.”

The 3SS system is compatible with Linux, AOSP and Android Automotive operating systems.

Felix Walter, head of automotive for 3SS, said: “3Ready Automotive is purpose-built to help automakers unlock new possibilities, delivering personalised, content-first experiences.”