BSkyB is to acquire online sports information and gaming firm 365 Media Group in a deal worth £96 million.
365 Media owns sports and gambling sites including TEAMtalk.com, SportingLife.com, Football365.com and Golf365.com.
Sky says that the acquisition of 365 Media enhances its existing online strategy, adding to its portfolio of online assets and increasing its exposure to high growth revenue streams.
Sky recently acquired a 17.9% stake in ITV for £940 million (see US Broadband Penetration To Reach 70 Billion By 2008).
Jeremy Darroch, Sky’s chief financial officer, said: “The acquisition of 365 Media will contribute to Sky’s aim of being a leading provider of online sports and gaming services.
“Bringing together 365 Media’s extensive network of sports and gaming websites with our own Sky Sports and SkyBet businesses will allow us to reach a broader audience.
This will give us greater presence in online advertising and will position us to take full advantage of growing opportunities in gaming. This combination moves forward our strategy of serving customers with high quality content and services across multiple platforms.”
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