Snapchat+ eclipses 1 million subscribers, adds new features

News in brief

Snapchat+, Snapchat’s subscription service, has eclipsed 1 million subscribers, the company announced today.

It is a significant milestone for the the social media platform, whose stock has slid nearly 75% year-to-date amid poor financial performance.

Snap also announced four new exclusive features for Snapchat+: priority story replies (users’ replies will be more visible to Snap Stars, Snapchat’s creators), the ability to send post-view emojis, new Bitmoji backgrounds, and new custom app icons.