Soutar Gives ShortList Distributors Some Tips

If you have a minute to spare this afternoon, you might want to go on YouTube and check out the rather amusing video of Mike Soutar, editor of the new free men’s magazine ShortList, giving some expert advice to his distributors.

Soutar, decked out in a very fetching ShortList waterproof jacket, tells his distributors to be cheerful and make it obvious that they are enjoying themselves.

Clearly reading from cue cards, Soutar explains that he wants readers to, “cheer up when they see you,” adding, “great! It’s ShortList Thursday’.”

One thing is noticeable by its absence though, as Soutar seems to have mislaid the very fashionable ShortList baseball cap that he wants his distributors to wear.

Click here to watch the video.