SPOTiCAR sponsors ITV2 Family Movies in first TV sponsorship
In brief
SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
The year-long partnership was brokered by Publicis Groupe media agency Starcom and will showcase SPOTiCAR idents during the pre-9pm movies on ITV2.
The idents, produced by creative agency Recipe, will feature SPOTiCAR’s immersive showroom experience, highlighting the face-to-face interaction customers can have with dealership representatives. The partnership will provide SPOTiCAR with a year-round presence.
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