Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to global CEO for events & publishing.
In this newly created role, Scaffardi will be tasked with fulfilling Adwanted Group’s commitment to significantly develop its content and events, directly benefiting The Media Leader’s readership, event delegates, and industry clients worldwide.
He will lead the construction of a truly global content business, ensuring that The Media Leader and its events continue to provide leading-edge and thought-provoking insights for the media community. For readers and delegates, this means an even richer, more diverse, and global stream of news, analysis, and discussion.
A central objective of this appointment is to expand Adwanted Group’s content footprint into new markets, significantly increasing global audience reach.
Scaffardi will be supported by a leadership team of Saskia Crowe (Events), François Quairel (The Media Leader France and Belgium) and James Longhurst (The Media Leader UK).
The global approach will translate into broader perspectives and more diverse voices within The Media Leader’s coverage and at events.
For delegates, this promises new networking opportunities with a truly international peer group, fostering cross-market collaboration and knowledge exchange.
For the wider industry, this outlook promises a more comprehensive understanding of worldwide trends and innovations, helping media professionals benchmark and adapt their strategies on an international scale.
Scaffardi will be responsible for leveraging the full spectrum of Adwanted Group’s products, services, and expertise to benefit the media community. This includes showcasing cutting-edge solutions from its data and software divisions through content and events.
For clients, this means more targeted and effective opportunities for sponsorship and engagement, connecting them with highly relevant audiences and thought leaders.
Central to the role is a sustainable and environmentally-friendly business approach, aligned with our B Corp principles. This commitment reflects the industry’s growing focus on responsible practices, ensuring that Adwanted Group’s operations contribute positively to the wider media landscape and its future.
Adwanted Group CEO Emmanel Debuyck celebrated the appointment, saying: “This new leadership role is pivotal in our mission to serve the global media community with unparalleled content and event experiences.
“It reinforces our dedication to delivering tangible value, fostering industry growth, and ensuring The Media Leader remains at the forefront of insightful commentary and vital connections.”
This strategic move signifies Adwanted Group’s ambition to solidify its position as a leading global voice in media, providing essential intelligence and fostering crucial connections for media professionals across the world.
