Street Vendors To Sell The Sun

News International is to use street vendors to sell copies of the Sun in London, following on from its decision to drop the paper’s cover price to 20p in the capital.

The popular red-top will be sold during the morning rush – going up against the freesheet Metro – and again from 11.30am to 2.30pm, stopping to allow fellow News International title thelondonpaper to be distributed.

This new distribution method follows the lowering of the papers cover price in London and the south-east (see The Sun Gets South-East Price Cut), a move apparently aimed at keeping the title’s distribution above the three million mark.

The latest ABC figures, for July this year, show that the Sun had a total circulation of just over 3.1 million copies, down 78,600 or 2.5% year on year (see ABC National Newspaper Round-Up: July 2007)

There will be 100 distributors selling the paper around the capital, wearing distinctive red clothing branded with the Sun logo.

Meanwhile, last week it was revealed that the forthcoming relaunch of the Sun website will see the paper move into the local advertising market (see Sun Website To Move Into Local Advertising).

News International: 020 7782 3922 www.newscorp.co.uk