T3 Spin Off T3 Home To Launch

Future Publishing has announced the launch of a new quarterly magazine, T3 Home, a spin off from gadget packed mag, T3.

Launching on Thursday September 21, the computer company Intel has taken all of the available advertising space in what is believed to be a first for a UK technology magazine.

Intel, in a deal brokered by Universal McCann, has bought all 29 ad pages for itself and its official partners in order to promote the consumer launch of its new Core 2 Duo processor range.

T3 Home will target male early adopters who have an interest in domestic technology, and will cover everything from the latest cookers through to entertainment and beyond.

James Beechinor-Collins, editor-in-chief of T3 Home, said: “There has never been a better time to launch a magazine like T3 Home, and we’re really excited that Intel has come on board for issue one. Technology impacts every part of our lives: whether you’re doing the laundry or cooking your favourite dinner, there is a piece of kit that will make the experience better, and more enjoyable.”

Chris Kerwin, publisher of T3, added: “T3 is already an internationally successful brand and our relationships with manufacturers and in-house research shows that increasing numbers of men are taking an active interest in the purchasing decisions for appliances in all areas of their home. T3 Home offers expert guidance and gives advertisers the first opportunity to talk directly with this market.”

Future Publishing: 01225 442 244 www.futurenet.com