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Taylor Nelson Sofres Financial Results – Reaction

Taylor Nelson Sofres Financial Results – Reaction

Taylor Nelson Sofres’ results yesterday were above analysts and investors expectations and offered an upbeat outlook for 2001 (see Taylor Nelson Sofres Releases Positive Year End Results). The market research network said it expects the sector to grow by 8% during the year and believes it is in a good position to take advantage of this.

The Independent agrees that TNS is likely to do well out of growth in the market research industry. Following the merger of the UK’s Taylor Nelson and France’s Sofres in 1997, the group became one of the world’s leading research networks, operating across 52 countries. The paper says that TNS’ move toward from short one-off research jobs to longer-term contracts is favourably affecting earnings, as are key acquisitions.

The Independent says that whilst stock has lost 20% over the last year, this is still better than the 38% fall which the Media and Photography sector as a whole has experienced.

The Daily Telegraph says that at 28 times earnings TNS stock is trading at the expensive end of a sector on around 25 times. It also says there is the worry of the looming economic slow-down in US.

At midday today Taylor Nelson Sofres’ stock was down 1½p at 234p.

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