Teads appoints new SVP of product to lead ‘Publisher Suite’

Global media platform Teads has appointed Federico Benincasa to join its innovation leadership team as senior vice president of product for publisher solutions.

Benincasa previously led the product team for the StickyAds video SSP, which was later acquired by Freewheel – upon which he became SVP of product for Freewheel’s digital video full stack.

In his new role at Teads, Benincasa will be responsible for its Publisher Suite, launching early next year, which aims to bring publishers closer to advertiser business objectives.

Gilles Moncaubeig, Teads’ chief product officer, said: “The new, dedicated Teads Publisher Suite aims to empower publishers with all the necessary intelligence to drive their direct sales just as efficiently as Teads does.

“This includes leveraging all of the company’s unique technology assets, from its ground-breaking AI-driven optimization capabilities on advertiser-relevant models such as completed views or viewable guaranteed, to its innovative outcome-specific creative optimization studio.

“I am thrilled to have Federico joining Teads to drive this initiative.”