TelevisaUnivision taps Nielsen ONE for cross-platform measurement
In brief
TelevisaUnivision, the world’s leading Spanish-language media and content company, has signed a multi-year agreement to use Nielsen ONE, Nielsen’s forthcoming cross-platform measurement solution to be released in December.
Beginning in January 2023, TelevisaUnivision will uwe the full suite of solutions under Nielsen ONE, along with Nielsen Marketing Cloud and Gracenote’s Advanced Discovery suite.
The deal enables both measurement and advanced planning across TelevisaUnivision’s national, digital, local and audio affiliates as well as its streaming service, ViX.
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