French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro.
The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts.
TF1’s statement said that advertising revenues have made a ‘promising start’ to the year on the back of strong audience figures. ABN says that a decline of anything less than 5% in Q1 revenues would be regarded as a positive performance; H2 2001 saw a 10% decline and Q2 2002 is currently forecast by ABN to be down 1.5%.
