The Brief – Wednesday 25 March – TikTok debuts three new ad formats, Ofcom to investigate climate denial on TV & more

📱TikTok has debuted three new ad formats. Logo Takeover allows advertisers to co-brand with the TikTok logo on the app’s launch page; Prime Time enabled brands to deliver three ads to the same user within a designated 15-minute window on the For You feed; TopReach combines existing TopView and TopFeed solutions. (TikTok)

🌍 Ofcom will investigate complaints of climate change denial on TV and radio for the first time since 2017. It follows years of complaints about programmes on News Broadcasting’s TalkTV and TalkRadio, which Ofcom had previously decided not to investigate before U-turning after a January letter from the Good Law Project requested an explanation for the rejections. (The Guardian)

👩‍🚒 Netflix and Sky Business announce a partnership to deliver a major Netflix boxing event to hospitality venues across the UK and Ireland. Tyson Fury will return to face Arslanbek Makhmudov on 11 April with the full fight available only on Netflix and exclusively to venues via Sky Business. (Sky Group)

🔼 Global has hired Dara Nasr as MD of Commercial Outdoor. He joins from WeTransfer where he served as VP of global sales. (Global)

📰 The News/Media Alliance is testing a new path to AI revenue through signing a licensing deal that lets its 2,200 publisher members opt in to monetising RAG-driven enterprise demand. The deal is with AI startup company Bria, which has enterprise clients which want access to factual, vetted and specialist data for internal agent queries. (Digiday)

🗞️The Economist Group has consolidated its B2B operations under a new brand, Economist Enterprise. The new structure aims to offer a single entry point for the publisher’s macroeconomic insight, data and audience reach. (The Economist)

📺 Roku’s US-only low-cost, no-ads streaming service Howdy has been made available as a subscription on Amazon Prime Video. It is the first time the $2.99/month service is available outside Roku’s own ecosystem. (Variety)