Thomson Intermedia Scoops Billetts For £13.1 Million
Thomson Intermedia has acquired market leading audit and performance monitor, Billetts, for £13.1 million, accelerating Thomson’s strategy to become the leading provider of advertising and media intelligence in the UK.
The move will enable Thomson to merge its data and technology with Billetts’ consultancy skills, moving the combined firm into a powerful position against rivals both within the UK, and worldwide.
Thomson claims that the acquisition will provide a much increased customer base, as well as wider international reach. The consolidation also promises significant opportunities for growth, with Billetts’ US operations of particular interest to Thomson. The deal also looks likely to give a fast return, with Thomson stating that the deal will enhance its earnings within the first year.
Sarah Jane Thomson, joint chief executive officer of Thomson Intermedia, explained that the deal would provide a one-stop suite of advertising, media and marketing accountability products, stating: “This acquisition is a major step forward in the implementation of our strategy to provide transparency to the advertising and media markets.”
“Our aim is to establish our systems within all marketing departments as a fundamental analysis tool. Billetts is a well-established media auditing business which will accelerate our rate of growth, with numerous cross-selling opportunities based on a wider suite of products.”
John Billett, chairman of Billetts, added: “My colleagues and I are looking forward to joining the Thomson Intermedia team and providing a wider range of products and services for our clients. As part of an enlarged Group, we will have access to the necessary resources to grow the businesses faster.”
The acquisition remains subject to approval from shareholders at the an Extraordinary General Meeting (EGM), with Thomson requiring permission for an increase in its borrowing powers. The EGM is due to be held on 22 August.
Thomson Intermedia: 0207 549 4343 www.thomson-intermedia.com