Times Rejigs Commercial Division To Integrate Sales
Times Newspapers Limited has restructured its commercial division into two distinct trading and development sectors and has integrated its existing sales teams to work across all platforms.
The move follows the promotion of Mathew Watkins to the role of advertisement sales director with responsibility for overseeing tighter integration of the company’s sales operations to work across print and digital editions, as well as the paper’s websites (see Times Newspapers Restructures Commercial Division).
Watkins is supported by his new deputy, Annelies Van den Belt, former Times Online digital director, who will retain her responsibilities for managing online, while also developing an off-line strategy across both digital and classified platforms.
Elsewhere within the company, Miles Allen, newly appointed head of customer solutions, will team with Marie Foulkes as head of brand solutions to lead a specialist team with skills in marketing, sponsorship, affinity business, digital solutions, business development, promotions, data and integrated solutions.
Commenting on the reshuffle, Mike Gordon, commercial director of Times Newspapers, said: “TNL has a complex brand portfolio. The new structure is designed to make it easy for our clients to access the many different opportunities and resources we offer. Mathew is leading one of the strongest and most skilled commercial teams in the industry. Our important new structure will enable us to offer creative customer solutions simply and effectively.”
Last month saw The Times announce its latest move in a continuing review of its wide-ranging online services. The paper has concentrated on the popular Driving section of its website, which will now focus more clearly on helping drivers to find and purchase their ideal car via reviews from the newspaper’s high-profile writers (see Times Continues Online Revamp Strategy With Driving Overhaul).
The Times: 020 7782 5000 www.timesonline.co.uk
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