Titan Outdoor has retained the advertising contract for the Bullring shopping centre in Birmingham after a competitive pitch.
Titan, which has held the contract for the past five years, is believed to have retained the contract after a pitch involving CBS Outdoor.
The contract includes 130 six-sheets at the Bullring, some of which will be digitally enabled in 2009.
The shopping centre has an annual footfall of 40 million, with 762,000 consumers visiting every week. Other advertising in the centre includes Primesight’s Mall2 panels and Limited Space’s lift door advertising, Ad-Lift.
Titan now controls advertising at 90 shopping centres, including Bluewater in north Kent, the MetroCentre in Gateshead and the Trafford Centre in Manchester.
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