Today With Des And Mel Secures Broadcast Sponsor

ITV has secured independent tour operator James Villas as the exclusive sponsor of the fourth run of dayitme chat show Today With Des and Mel.

The deal, which was brokered by Nick Evans at ARM-Direct and Stewart Hunt at ITV Sales, includes full broadcast sponsorship of the line show on ITV1, nighttime repeats and a range of specially branded promotional trailers.

Today With Des And Mel has been a solid ratings winner for ITV over the last few years with its mix of entertainment and celebrity chat helping it to attract an average audience of 1.3 million in its early afternoon slot. The programme commands a 19% share of all audiences and a 66% share of women audiences.

Commenting on the deal, senior sponsorship executive at ITV Sales, Stewart Hunt, said: “We have enjoyed working with James Villas and Arm-Direct on this sponsorship deal. I really hope it continues to raise awareness for the brand and its products”.

Sales and marketing director at James Villas, Joanna Howard, added: “Our sponsorship of the last series made a strong impression on the Des and Mel audience and we are delighted to continue the relationship for a second series.”

Earlier this month ITV secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show. The deal includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady (see ITV Secures Tele2 To Sponsor New O’Grady Show).

ITV: 020 7843 8000 www.itv.com

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