@TrendyMagnus, Trendspotter extraordinaire

What did we learn from Magnus Lindkvist, trendspotter and futurologist, who opened Friday’s MRG conference? With a keynote that was prepared especially for the event, Magnus certainly challenged the way we think about the future.

From infobesity to skeumorphs, Magnus gave a powerful talk on why we must work on the creative process and not just wait for insights to turn up. All opportunities, he says, begin as secrets and our role in this industry is to seek them out.

“Business is all about focus,” says Lindkvist, “but with focus comes myopia and to conquer that, I come in to shake things up. To be invited as a keynote speaker is to have a license to interfere and interrupt. What I do is intellectual acupuncture. I use little needles to prevent inertia and induce a rush of blood to the head. Sometimes the effects are immediate. Sometimes they kick in after a little while.”

Below are a collection of tweets from the morning which followed #mrgtruth.