Trinity Mirror has announced that its group advertising revenues for the 26 week period ending 1st July 2007 are expected to fall by 1.5%.
In the company’s regionals division, advertising revenues are expected to fall by 1.6%. By category the expected fall in display is 0.6%, recruitment is 1.6%, motors is 10.1% and other categories is 3.9%. Property is expected to increase by 3.9%.
Advertising revenues for Trinity Mirror’s nationals division are expected to fall by 2.4%.The Scottish nationals are expected to achieve advertising revenue growth of 2.3% with the UK nationals advertising revenues expected to fall by 4.1%.
Advertising revenues for the sports division are expected to increase by 12.4% reflecting the impact of weaker comparatives.
Digital revenues for the company’s regionals division, including organic and acquired businesses are expected to achieve strong underlying growth of 25.2%. Its Nationals division is also expected to achieve strong growth of 16.2% for the period.
Trinity Mirror said that it is continuing to make progress on the disposal of its sports division, which includes the Racing Post, and will announce the completion of the first of three disposals in the coming weeks.
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