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UBC Optimistic As Ad Revenues Outpace Market

UBC Optimistic As Ad Revenues Outpace Market

UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market.

The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the face of a 12% decline for industry revenues as a whole over the same period.

The firm’s pre-tax losses looked equally optimistic, with a total of £1.16 million for the year to 31 March, compared with a loss of £1.5 million in the previous year, while turnover continued to rise, adding £2.67 million to last year’s total to reach £15.96 million.

UBC’s advertising revenues from network programming increased by 44.1% year on year to £7.55 million, while commissioned programme revenue rose by 34.4% to £2.93 million. Revenues from software sales to the radio industry increased by 45% in the same period to £293,000 from £202,000 last year.

The company also announced a new deal to supply software to British Telecom required by its new BT Livetime service, designed to provide live television and radio to mobile phones using DAB technology. UBC’s software will handle the new service’s Electronic Programme Guide (EPG), helping customers to navigate the system and seek out content.

The new Livetime technology will be used for the first time by Virgin Mobile in a trial later this month to provide television content to customers via special handsets. The trial will see content from Sky Sports News, Sky News, a new music channel, Blaze, and more than 50 digital radio channels sent to handsets within London ahead of a full commercial launch.

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