UK Ad Revenue Forecasts From Merrill Lynch
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch.
The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in June forecast that 2003 display growth would be 2.2%, whilst 2004 will jump by 5.9% to £9.2 billion.
| UK Display Advertising Revenue And Growth Forecasts | ||
| Revenue (£m) | Growth (%) | |
| 2002A | 9,053 | 0.4 |
| 2003 | 9,143 | 1.0 |
| 2004 | 9,463 | 3.5 |
| 2005 | 9,890 | 4.5 |
| 2006 | 10,335 | 4.5 |
| Source: Merrill Lynch, September 2003 | ||
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