Advertising expenditure in the UK grew by 1.8% year on year in 2005, with growth expected to continue this year rising by 2.6%.
According to the latest figures from the Advertising Association and World Advertising Research Centre the growth forecast for 2006 is ahead of the 2.2% increase predicted in the USA and the 1.4% estimated for the Eurozone.
Looking at Japan, the AA expects growth of 1.6% in 2006, while Germany and France are predicted to enjoy a rise of 0.7% and 0.9% year on year.
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2005 Advertising expenditure (current US $bn) |
2006/2005 % change (local currency, constant prices) |
| USA |
167.9 |
2.2 |
| Japan |
37 |
1.6 |
| UK |
27.2 |
2.6 |
| Germany |
22.1 |
0.7 |
| France |
13.7 |
0.9 |
| Eurozone |
76.1 |
1.4 |
| Source: European Advertising and Media Forecast, WARC |
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