UK Adspend Still In Decline, Says AA
Total UK advertising expenditure fell 6% year on year for the first quarter of 2002 according to the latest data released by the Advertising Association (AA).
| Q1 2002 UK Advertising Spend | |||
| 2002 Q1 adspend (£m) | % change on 2001 Q1 adspend | ||
| Current Prices | Constant Prices | ||
| National Newspapers | 506 | -17.4 | -18.4 |
| Regional Newspapers | 731 | 0.7 | -0.5 |
| Consumer Magazines | 184 | -2.1 | -3.3 |
| Business Magazines | 232 | -21.5 | -22.4 |
| Total Press | 1,653 | -9.3 | -10.4 |
| Television | 849 | -6.8 | -8.0 |
| Radio | 120 | -0.7 | -1.9 |
| Outdoor | 145 | -10.8 | -11.9 |
| Direct Mail | 630 | 5.8 | 4.5 |
| Total Advertising | 3,397 | -6.0 | -7.1 |
| Source: Advertising Association, June 2002 | |||
Adspend by medium National Newspapers adspend slumped to £506 million in the first quarter of 2002, 17.4% down on the same period in 2001. Business magazines fared even worse with expenditure declining by 21.5% year on year to stand at £232 million. Consumer magazines saw a smaller fall of 2.1% over the year to £184 million.
Regional newspapers bucked the trend with spending on advertising totalling £731 million for January to March, an increase of 0.7% over the year. There was also encouraging news for the direct mail sector where adspend was up by 5.8% to £630 million.
Spend on television advertising declined by 6.8% to £849 million although the fall was not as pronounced as previous quarters and radio adspend was down just 0.7% to £120 million. Outdoor spend now stands at £145 million, a drop of 10.8% year on year.