UK Cinema, Outdoor & Online Forecasts From OMD UK
Cinema Cinema has been the only medium to escape the effects of the advertising downturn and box office takings, admissions and revenues have been on the up for a number of years. The latest media forecasts from OMD UK (see OMD Sees Advertising And Media Turnaround In 2003) show no signs of a slowdown in this sector.
| UK Cinema Forecasts | |||
| Year | Audience (m) | Ad Revenue (£m) | Box Office Revenue (£m) |
| 2000A | 142 | 128 | 573 |
| 2001A | 156 | 164 | 645 |
| 2002F | 174 | 166 | 700 |
| 2003F | 183 | n/a | n/a |
| 2004F | 192 | n/a | n/a |
| 2005F | 200 | n/a | n/a |
| Source: OMD UK, October 2002 | |||
Outdoor Following substantial growth of more than 20% in 2000, the outdoor sector was unable to withstand the media recession last year and saw revenues fall by 2.5%. According to figures from OMD’s bladeTRACKER system, there will be a slight upturn this year as a result of increased demand in the second half. Further growth of 4.4% is predicted for 2003.
A small number of major players (Clear Channel, JCDecaux, Viacom and Maiden) continue to dominate the outdoor market and they are expected to account for 85% of all revenues in 2002.
| Outdoor Revenue Forecasts | ||
| Year | Revenue (£m) | YoY Change (%) |
| 2000A | 687 | 22.2 |
| 2001A | 670 | -2.5 |
| 2002F | 680 | 1.5 |
| 2003F | 710 | 4.4 |
| Source: bladeTRACKER, October 2002 | ||
New media The online advertising market suffered from the well documented dotcom crash of 2000/2001 and the reduction in investment and the economic fallout of September 11 prolonged the stagnation. Greater consolidation within the marketplace and the increasing variety of formats and opportunities are now driving more advertisers online.
Research has shown that the online audience continues to grow and more consumers are now willing to buy products over the web. OMD forecasts that the total UK internet ad spend marketplace will be worth approximately £180 million in 2003, 5.3% higher than last year.