UK Consumers Spending More On Magazines

UK consumers now spend 72% more on magazines than they did 10 years ago, with people spending on average 260 days of their lives reading magazines, according to a survey completed by Magazine Week, a new initiative from the Periodical Publishers Association (PPA).

The survey revealed that UK retailers now see a combined revenue from 20 million magazines sold every week, equating to 28 magazines every second of every day.

Brits now put £2 billion a year through the tills of UK retailers when purchasing their favourite mags.

The survey also found that each magazine is picked up and read 5.4 times before it’s finished with and 23% of people spend more than £10 a month on magazines.

On average each magazine is read for 54 minutes in total, whilst 75% of us regularly buy a magazine.

Commenting on the survey results, PPA CEO Ian Locks said: “Magazines clearly play a major role in the lives of modern day consumers, and retailers, like publishers are a major beneficiary of that popularity.”

Magazine Week runs September 17-23 and is supported by discount deals, incentives and promotional activity through major and independent retailers.

Magazine Week: www.magazineweek.net