UK Television audience continues to grow

The overall UK television viewing audience continues to show year-on-year growth, according to the latest IPA Trends in Television Report.
Additional key findings:
Lynne Robinson, IPA research director, said: “This is another good quarter for television, with year-on-year viewing levels recording another healthy growth.
“Digital reception now stands at 83.2% which hopefully will minimise the disruption caused by the ongoing digital switchover.”
Ofcom’s latest digital television update, released last month, revealed that take-up of multichannel television on main sets in UK households increased from 87.2% to 88% in Q2 (see Digital TV Households In UK Up To 88%).