US 2002 Advertising Forecasts From Myers Reports
US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January.
Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak.
| US 2002 advertising growth forecasts | |||
| % Growth | $m | % Share | |
| Newspapers | -2.0 | 46,483 | 25.8 |
| Broadcast Networks | -4.0 | 15,475 | 8.6 |
| National Spot TV | -9.0 | 8,928 | 5.0 |
| Broadcast Syndication* | -4.0 | 2,257 | 1.3 |
| Local Broadcast TV | -10.0 | 10,725 | 6.0 |
| Radio | -4.0 | 16,859 | 9.4 |
| Yellow Pages | -3.0 | 11,961 | 6.6 |
| Magazines | -7.0 | 15,839 | 8.8 |
| Network Cable TV | -6.0 | 8,903 | 4.9 |
| Loc/Reg Cable TV | 5.0 | 4,029 | 2.2 |
| Online | 10.0 | 4,730 | 2.6 |
| Outdoor | -1.0 | 5,022 | 2.8 |
| Other | -14.0 | 28,930 | 16.1 |
| Total | -5.7 | 180,141 | 100.0 |
| *recently revised figure | |||
| Source: Jack Myers Reports, January 2002 | |||
