Latest figures from CMR, released yesterday, show that advertising spend for all media in the US fell by 7.8% for the period to September 2001.
“The tremendous effects of the September 11 terrorist attacks, combined with an economy that has continued to spiral downward, had a significant impact on third quarter advertising,” said David Peeler, president and CEO of CMR. “Even though the ad world may experience a slight holiday season boost in the fourth quarter, we don’t expect to see spending numbers to turn around significantly until the economy does so first.”
Ad Spending By Media, Jan – Sep 2000 vs 2001 | |||
Jan – Sep 2000 ($ m) | Jan – Sep 2001 ($ m) | % Change | |
Network TV | 15,279 | 14,058 | -8.0 |
Magazines | 12,533 | 11,895 | -5.1 |
Spot TV | 13,123 | 10,773 | -17.9 |
Cable TV | 7,679 | 7,843 | 2.1 |
Sunday Newspapers | 8,139 | 7,471 | -8.2 |
Daily Newspapers | 6,269 | 5,892 | -6.0 |
Syndication-National | 2,326 | 2,406 | 3.4 |
National Newspapers | 2,788 | 2,190 | -21.5 |
Outdoor | 1,807 | 1,853 | 2.6 |
National Spot Radio | 1,981 | 1,613 | -18.6 |
Sunday Magazines | 766 | 792 | 3.4 |
Network Radio | 699 | 622 | -11.0 |
Total | 73,389 | 67,408 | -0.6 |
Source: CMR, December 2001 |