This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
Latest US Advertising Growth Forecasts
2008
2009
2010
2011
2012
ZenithOptimedia (04/10)
-4.2
-12.9
-2.0
1.6
2.9
Carat (03/10)
N/A
-14.1
0.2
1.4
N/A
Magna (01/10)
N/A
-15.5
1.4
0.4
N/A
GroupM (12/09)
N/A
-8.0
-4.3
N/A
N/A
Jack Myers (07/09)
-4.6
-12.6
-5.5
N/A
N/A
Average
-4.4
-12.6
-2.0
1.1
2.9
Source: As above, compiled by MediaTel INSIGHT
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