This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.
Worldwide Advertising Expenditure Forecasts
US
Non-US
Global
$bn
% Change
$bn
% Change
$bn
% Change
1990
130.0
3.9
145.9
11.8
275.9
7.9
1991
128.4
-1.2
153.9
5.5
282.3
2.3
1992
133.8
4.2
165.4
7.5
299.2
6.0
1993
141.0
5.4
163.2
-1.3
304.2
1.7
1994
153.0
8.5
179.0
9.7
332.0
9.1
1995
165.1
7.9
205.9
15.0
371.0
11.7
1996
178.1
7.9
212.1
3.0
390.2
5.2
1997
191.3
7.4
210.0
-1.0
401.3
2.8
1998
206.7
8.0
205.2
-2.3
411.9
2.6
1999
222.3
7.6
213.8
4.2
436.1
5.9
2000
247.5
11.3
226.8
6.1
474.3
8.8
2001
231.3
-6.5
209.6
-8.6
440.9
-7.9
2002
236.9
2.4
213.6
1.9
450.5
2.2
2003
245.5
3.6
244.4
14.4
489.9
8.7
2004
263.8
7.4
279.8
14.5
543.6
11.0
2005
271.1
2.8
298.0
6.5
569.1
4.7
2006
281.6
3.9
323.0
8.4
604.6
6.2
2007
279.6
-0.7
360.1
11.5
639.7
5.8
2008*
188.7
N/A
N/A
N/A
N/A
N/A
2009F
161.0
-14.6
N/A
N/A
N/A
N/A
2010F
159.0
-1.3
N/A
N/A
N/A
N/A
Source: Magna, October 2009
*change in forecast methodology from marketers’ expenditure to media supplier advertising revenues. Magna also no longer supplies Global figures.
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