US business to business (B2B) print advertising spending fell for the first time in six months during April, according to the latest figures from American Business Media (ABM). Advertising dollars were down 10%, whilst pages were down 8.4%.
“Due to recent global events, we anticipated this downturn,” says Gordon Hughes, CEO of ABM.
Hughes says he is expecting an upturn in revenues in Q3 and forecasts 3% growth for the full year. However, ad pages will decline by 1% to 2% this year.
| US Business To Business Adspend By Sector, April 2003 |
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Apr-03 |
Year To March |
| |
Revenue ($000s) |
Year On Year Change |
Revenue ($000s) |
Year On Year Change |
| Finance, Business & Advertising |
131,040 |
-18.8% |
516,962 |
-2.2% |
| Telecommunications |
12,604 |
-40.4% |
50,577 |
-38.1% |
| Computers |
47,241 |
-6.4% |
167,367 |
-11.0% |
| Software |
63,587 |
-22.1% |
235,208 |
-7.2% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
49,198 |
-5.4% |
191,739 |
-5.6% |
| Drugs & Toiletries/PERQ |
97,798 |
3.0% |
368,401 |
9.7% |
| Horticulture & Farming |
17,392 |
-1.5% |
65,705 |
-26.4% |
| Services, Direct Response, Classified |
149,591 |
2.4% |
515,871 |
7.2% |
| Retail |
51,298 |
-3.3% |
212,890 |
13.3% |
| Home & Building |
50,766 |
-8.2% |
191,059 |
6.1% |
| Automotive |
35,089 |
-1.4% |
142,733 |
31.2% |
| Travel |
31,945 |
-33.1% |
124,679 |
-6.6% |
| Total |
737,548 |
-9.7% |
2,783,192 |
0.4% |
| Source: American Business Media, July 2003 |
