Advertising page volumes in the US business information technology publishing sector declined by 12.1% year on year in March, according to CMP Media, the technology publishing subsidiary of United Business Media.
Within this market, CMP Media’s own volumes decreased by just 4.4% and the group increased its share of the market from 27.4% in March 2002 to 29.8% this year.
In the calendar year to March the overall market was down by 15.0% and in the rolling twelve months to March it declined by 24.6%. CMP Media saw volume reductions of 10.8% and 15.3% respectively on this basis.
The sector has experienced some of the most severe and protracted declines of the advertising downturn. Recent figures published by CMP have shown that this decline is now beginning to ease, but it remains still firmly in negative territory.
