Over three quarters of active US home internet users connected via broadband during November, up 13 percentage points from 65% of active internet users a year ago, according to new research from Nielsen//NetRatings.
In November, with an average of 34 hours and 50 minutes per person, US broadband users spent 33% more time online than narrowband users, who had an average of 26 hours and 13 minutes per person.
Among all time spent online during the month, 82% could be attributed to those connecting via broadband. In addition, broadband users viewed over twice as many web pages as narrowband users, with averages of 1,574 and 681 web pages per person, respectively.
Web sites for online gaming, instant messaging, e-mail and social networking all made the top 10 list when ranked by average time per person among broadband users at home.
| Top Sites Ranked By Person Among Broadband Users, November 2006 (US Home Only) |
| Site |
Broadband Time Per Person (hh:mm:ss) |
Broadband Percent Of Site’s Total Time |
Broadband Unique Audience |
| Pogo.com |
04:23:16 |
90.89% |
6,029 |
| EA – Electronic Arts Online |
03:42:48 |
91.10% |
7,422 |
| AOL Instant Messenger |
03:23:36 |
87.13% |
31,634 |
| MySpace.com |
02:07:34 |
88.61% |
37,734 |
| MSN Games |
01:58:31 |
90.69% |
5,538 |
| RuneScape |
01:57:56 |
96.49% |
3,246 |
| Yahoo! Mail |
01:32:33 |
87.96% |
39,310 |
| Google Gmail |
01:32:08 |
92.13% |
5,514 |
| iTunes |
01:30:17 |
89.61% |
17,336 |
| Trend Micro |
01:21:38 |
97.10% |
1,197 |
| Source: Nielsen//NetRatings, December 2006 |
Online gaming site Pogo.com led the pack among broadband users, with an average of four hours and 23 minutes per person in November.
Another online gaming destination, Electronic Arts, ranked No. 2 with an average of 3 hours and 43 minutes per person. MSN Games and RuneScape also made the top 10, with average times reaching nearly two hours.
Recent research from Point Topic revealed that the global number of broadband subscribers reached 263.8 million in Q3 2006, with a total of 16.9 million lines added over the quarter (see Global Broadband Growth Rate Drops).
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