US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau.
“All ad sectors are currently in flux, with some sectors reporting positive gains while others continue to note declines,” said Greg Stuart, President & CEO of the Internet Advertising Bureau.
Recent research from CMR found that cable television, magazines and national newspapers all experienced significant year on year falls in advertising revenue in the first quarter of 2002 (see Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery).