US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB).
Whilst revenues rose, the number of advertising pages was more or less flat during the month, down 0.2% at 14,696.
In the year to date, ad revenues rose by 9.6% to $9.8 billion and page volumes rose by 1.6% to 123,878. Seven of the twelve major advertising categories experienced growth in ad revenues, whilst half of the categories recorded ad page growth.
| US Magazine Advertising Totals By Category, July 2003 |
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July 2003 v July 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| AUTOMOTIVEÂ |
21.6 |
16.8 |
25.2 |
21.4 |
| DRUGS & REMEDIES |
11.2 |
3.4 |
21.3 |
15.1 |
| TOILETRIES & COSMETICS |
25.0 |
23.8 |
14.2 |
8.5 |
| FOOD & FOOD PRODUCTS |
-3.1 |
-9.0 |
1.3 |
-4.0 |
| HOME FURNISHINGS & SUPPLIES |
10.8 |
2.5 |
21.1 |
10.8 |
| DIRECT RESPONSE COMPANIES |
-3.4 |
-4.2 |
-1.7 |
-6.6 |
| TECHNOLOGY |
-3.0 |
-6.6 |
3.3 |
-2.7 |
| MEDIA & ADVERTISING |
16.2 |
-9.2 |
5.9 |
-2.2 |
| APPAREL & ACCESSORIES |
43.5 |
22.0 |
15.5 |
3.6 |
| FINANCIAL, INSURANCE & REAL ESTATE |
-27.2 |
-28.8 |
-10.5 |
-13.4 |
| RETAIL |
25.1 |
35.6 |
8.0 |
1.7 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
-16.4 |
-21.4 |
-2.2 |
-7.9 |
| Source: PIB, August 2003 |
For the June figures from the PIB click US Magazine Revenue Grows But Volumes Down In June.
