US magazine advertising revenues registered a 6.7% year on year rise during March, as the Financial, Insurance & Real Estate category showed a return to strong growth.
According to the latest data from the Publishers Information Bureau (PIB), revenues in March reached $1.8 billion, whilst page volumes declined by 1.9% to 20,947. In the year to date revenues are up by 7.0% at $4.1 billion and page volumes are down 2.3%.
“We’re seeing a shift in trends from the last couple of years,” says Ellen Oppenheim, executive vice president of the Magazine Publishers of America. “For example, the Financial, Insurance & Real Estate category, which has been greatly impacted by the struggling economy, registered an uptick in March and first quarter overall.”
| US Magazine Advertising Totals By Category, March 2004 |
| |
|
|
|
|
| |
Mar 2004 v Mar 2003 |
Calendar Year To Date |
| Â |
Revenue % Change |
Pages % Change |
Revenue % Change |
Pages % Change |
| APPAREL & ACCESSORIES |
10.6 |
2.5 |
3.0 |
-9.8 |
| AUTOMOTIVEÂ Â |
4.1 |
-7.9 |
-3.1 |
-8.4 |
| DIRECT RESPONSE COMPANIES |
4.0 |
-7.7 |
13.1 |
1.6 |
| DRUGS AND REMEDIES |
-15.6 |
-16.3 |
16.1 |
7.9 |
| FINANCIAL, INSURANCE & REAL ESTATE |
25.6 |
13.5 |
7.2 |
0.1 |
| FOOD & FOOD PRODUCTS |
12.6 |
2.7 |
5.1 |
-5.1 |
| HOME FURNISHINGS & SUPPLIES |
3.4 |
1.1 |
5.1 |
-0.1 |
| MEDIA & ADVERTISING |
13.0 |
1.7 |
10.2 |
-2.7 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
15.1 |
-6.0 |
-0.3 |
-6.2 |
| RETAIL |
14.9 |
6.7 |
11.7 |
1.4 |
| TECHNOLOGY |
0.6 |
-4.0 |
20.5 |
1.7 |
| TOILETRIES & COSMETICS |
20.6 |
10.9 |
11.7 |
1.8 |
| Source: PIB, April 2004 |
Related Links
