The recovery in US magazine advertising revenues continued during November, with spend up by 7.7% year on year, according to the latest figures from the Publishers Information Bureau (PIB).
Whilst revenues were up 7.7% to $1.9 billion, advertising pages volumes dipped by 2.8%. In the year to date, revenues were up 8.6% at $16.6 billion and pages were down 0.5%.
US Magazine Advertising Totals By Category, November 2003
November 2003 v November 2002
Calendar Year To Date
Â
% Change (revenue)
% Change (pages)
% Change (revenue)
% Change (pages)
APPAREL & ACCESSORIES
3.4
-12.6
14.7
-0.8
AUTOMOTIVEÂ Â
-3.5
-11.9
18.8
13.1
DIRECT RESPONSE COMPANIES
-4.2
-5.0
-4.2
-7.8
DRUGS AND REMEDIES
16.3
10.5
19.5
12.9
FINANCIAL, INSURANCE & REAL ESTATE
7.5
-8.6
-9.5
-13.9
FOOD & FOOD PRODUCTS
28.9
15.0
4.1
-3.3
HOME FURNISHINGS & SUPPLIES
9.5
0.0
16.2
6.4
MEDIA & ADVERTISING
12.0
12.6
8.7
-2.0
PUBLIC TRANSPORTATION, HOTELS & RESORTS
12.5
-7.3
0.1
-9.3
RETAIL
19.0
7.7
10.4
0.9
TECHNOLOGY
15.2
7.8
2.7
-2.2
TOILETRIES & COSMETICS
2.7
-7.3
12.9
6.0
Source: PIB, December 2003
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