US magazine advertising revenues rose by 6.8% during October, to reach $1.8 billion, according to the latest figures from the Publishers Information Bureau (PIB).
Advertising page volumes, on the other hand, were down by 3.2% year on year. In the year to date, ad revenues were up by 8.7% at $14.7 billion, whilst ad pages dipped just 0.2%.
The PIB says that concerns over the war and economy affected advertisers’ confidence during the summer, when most of the decisions for October’s advertising would have been made.
| US Magazine Advertising Totals By Category, October 2003 |
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October 2003 v October 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| APPAREL & ACCESSORIES |
17.0 |
1.2 |
13.7 |
-3.3 |
| AUTOMOTIVEÂ |
22.1 |
17.0 |
3.6 |
-0.6 |
| DIRECT RESPONSE COMPANIES |
-4.2 |
-8.2 |
-2.7 |
-13.9 |
| DRUGS & REMEDIES |
19.9 |
13.1 |
17.5 |
8.8 |
| FINANCIAL, INSURANCE & REAL ESTATE |
-11.6 |
-14.6 |
-2.2 |
-9.2 |
| FOOD & FOOD PRODUCTS |
1.4 |
-5.3 |
-0.7 |
-9.6 |
| HOME FURNISHINGS & SUPPLIES |
17.3 |
7.4 |
15.0 |
6.9 |
| MEDIA & ADVERTISING |
8.3 |
-3.8 |
9.2 |
-9.5 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
-1.6 |
-9.8 |
13.1 |
-7.9 |
| RETAIL |
8.5 |
-0.6 |
11.1 |
0.0 |
| TECHNOLOGY |
0.9 |
-3.5 |
-4.2 |
-5.3 |
| TOILETRIES & COSMETICS |
14.1 |
7.7 |
6.9 |
0.7 |
| Source: PIB, November 2003 |
For the September figures from the PIB click US Magazine Revenues Rise 6.3% In September.
