Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year.
In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous year; ad pages were 159,635, down 6.6%.
“We’re very pleased to see the positive trend in ad pages and revenue continue in September. We look forward to even stronger advertiser performance in the future,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America (MPA).
| Magazine Advertising Totals By Category, September 2002 |
| |
Sep 2002 v Sep 2001 |
Jan-Sep 2002 v Jan-Sep 2001 |
| Sector |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| Apparel & Accessories |
19.4 |
14.1 |
-7.6 |
-13.3 |
| Automotive |
11.7 |
12.9 |
4.0 |
-1.0 |
| Direct Response Companies |
18.9 |
4.3 |
7.4 |
-1.8 |
| Drugs & Remedies |
12.6 |
14.4 |
14.7 |
9.4 |
| Financial, Insurance & Real Estate |
-0.7 |
-3.6 |
-3.0 |
-13.8 |
| Food & Food Products |
15.6 |
5.1 |
14.6 |
5.8 |
| Home Furnishings & Supplies |
3.5 |
0.9 |
10.1 |
-0.8 |
| Media & Advertising |
23.0 |
11.4 |
3.6 |
-1.8 |
| Retail |
4.9 |
-4.9 |
-2.9 |
-9.6 |
| Technology |
5.7 |
-3.3 |
-17.2 |
-25.0 |
| Toiletries & Cosmetics |
13.2 |
1.7 |
5.2 |
-2.6 |
| Transportation, Hotels & Resorts |
-1.0 |
-7.8 |
-10.6 |
-10.8 |
| Source: PIB, October 2002 |
The August data from the PIB can be found US Magazines Ad Revenue Rises, Volumes Dip In August.
