Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB).
Magazine Advertising Totals By Category, April 2002 | ||||
ÂÂ | April 2001 v April 2002 | Jan – April 2001 v Jan – April 2002 | ||
Sector | % Change (revenue) | % Change (pages) | % Change (revenue) | % Change (pages) |
Automotive | -13.5% | -22.7% | -3.2% | -7.8% |
Apparel & Accessories | -3.2% | -11.1% | 10.1% | 3.1% |
Home Furnishings & Supplies | 1.0% | -7.0% | 9.9% | -1.1% |
Food & Food Products | 20.1% | 5.9% | -1.4% | -10.5% |
Technology | -22.3% | -25.8% | 2.1% | -5.7% |
Toiletries & Cosmetics | 1.9% | -2.6% | -15.3% | -21.6% |
Retail | 12.0% | -0.4% | 1.6% | -8.0% |
Direct Response Companies | 12.4% | 6.4% | -24.6% | -33.4% |
Media & Advertising | -10.1% | -9.3% | -0.3% | -6.3% |
Financial, Insurance & Real Estate | -22.1% | -32.2% | -22.7% | -28.4% |
Drugs & Remedies | 0.8% | -11.0% | -10.8% | -14.4% |
Transportation, Hotels & Resorts | -7.5% | -8.9% | -18.1% | -15.7% |
Total | -2.5% | -9.9% | -6.1% | -12.5% |
Source: PIB, May 2002 |
“We are pleased that April spending and pages in magazine advertising show an increase vs March. In addition, more categories showed growth,” noted Ellen Oppenheim, executive vice president/chief marketing officer, Magazine Publishers of America. “We’re cautiously optimistic that this will continue.”
For comparison, March’s figures are available US Magazines Revenue Decline Slows In March.