Total US magazine advertising revenue rose by 11.6% year on year in March, closing at $1.6 billion, according to the latest information from the Publishers Information Bureau (PIB). Ad pages for the month totaled 21,561, up 9.1% from last year.
In the year-to-date, ad revenue closed at $3.7 billion, an increase of 10.3% on the first three months of last year; ad pages were up 5.3% at 49,729.
| US Magazine Advertising Totals By Category, March 2003 |
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Mar 2003 v Mar 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| APPAREL & ACCESSORIES |
15.3 |
24.7 |
8.6 |
8.5 |
| AUTOMOTIVEÂ |
18.9 |
20.9 |
27.8 |
26.6 |
| DIRECT RESPONSE |
-2 |
0.4 |
0.5 |
-3.2 |
| DRUGS & REMEDIES |
41.9 |
32.1 |
29.7 |
23.6 |
| FINANCIAL, INSURANCE & REAL ESTATE |
5 |
-2.8 |
0.6 |
-4.7 |
| FOOD & FOOD PRODUCTS |
-0.8 |
1 |
-0.1 |
-0.8 |
| HOME FURNISHINGS & SUPPLIES |
36.3 |
23.6 |
19.2 |
11.4 |
| MEDIA & ADVERTISING |
3.7 |
-2.5 |
7.6 |
3.5 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
11.1 |
11.3 |
17.7 |
6.7 |
| RETAIL |
9.4 |
14.2 |
12.3 |
10.5 |
| TECHNOLOGY |
-6.7 |
-9 |
-6.5 |
-5.4 |
| TOILETRIES & COSMETICS |
10.4 |
4.6 |
14.5 |
9.6 |
| Source: PIB, April 2003 |
“We are pleased that the first quarter of 2003 closed on a positive note,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America (MPA). “Most categories experienced gains, but the standouts are still Automotive, Drugs & Remedies and Home Furnishings & Supplies. From what we’ve been hearing, maintaining market share continues to be a major concern for the Automotive category,” she added.
For February’s figures click US Magazines Revenues Rise 10% In February.
